ALISON English Writing Skills
Module 3: Audience
The audience has a very strong effect on what is written. Writers need to be very clear about who they are writing for, and must tailor their work accordingly.
The audience for whom a piece is being written will determine the language used and the style.
The writing on this map is targeted to a specific audience.
Who might the audience of this map have been?
Any finished piece of writing takes into account the needs of the audience.
In some cases, the writing is accompanied by images or drawings.
Imagine a writer who works for a top car-magazine. The magazine appeals to people with an extensive knowledge of cars, car parts and the car-industry.
Now imagine that the writer is employed by a national newspaper to write an article on the latest brands of cars.
How might the language and style of these two pieces differ?
Think about who the audience is for each piece of writing and how those audiences differ from each other.
Now imagine that the writer uses the money made from these articles to buy a brand new latest model car.
The writer than starts a letter to a friend to tell him about the new purchase.
How might the language in the letter differ from the car magazine article or the article written for the national newspaper?
Think about how the writer changes his style and language for the chosen audience.
To get your message across you must be aware of who will read your writing.
If you don’t, the writing may not do what you want it to.
As well as this, don’t forget that your writing is determined by the message you want to send and your trigger.
Different situations and audiences call for different styles of writing. A political speech differs in tone, language and even presentation to an entry written in someone’s personal diary.
In the same way a journalist and a poet use different techniques and forms to appeal to their readers.
In all cases, the writer must consider who their audience is and then tailor their words to appeal to that audience.
When thinking about your audience begin by asking yourself these two very simple questions:
a) How old is my audience?
b) What is the social background of the audience?
As you write continue to think about your audience. Always remember who you are writing for and this will keep your work fresh and relevant.
It may be helpful to stop at certain times and to review your work in the light of the questions in the animation.
(this text is from alison.com)
English Writing Skills, module 3: audience.